About Video Science
Video Science is the performance optimization division of Social Motion Films — focused entirely on helping Amazon brands maximize the impact of their video creative through data-driven testing and strategic production.
Our Mission
To help every Amazon brand understand that video isn't just content — it's a performance lever. When structured correctly, tested strategically, and optimized with data, video can transform your advertising ROI. That's what we do.
Hybrid Expertise
Amazon performance strategists paired with seasoned video creatives — every decision made through the lens of optimization.
Proven Results
20-210% performance increases across 400+ brands.
Data-Driven
Every decision backed by real performance data.
Client-Focused
Actionable insights you can implement immediately.
Why We Created Video Science
After producing more than 1,500 Amazon videos at Social Motion, we noticed a pattern: brands were investing in great video creative but not getting the results they expected.
The problem wasn't the production quality. It was the strategy behind the creative. Videos weren't aligned to keyword intent. There was no structured testing framework. And most brands were running a single video across all campaigns for months.
Video Science was born to solve this exact problem — to bring scientific rigor to Amazon video advertising and help brands turn creative into measurable performance.
Meet the Founders
Built by e-commerce operators and award-winning filmmakers
Video Science is powered by the leadership team behind Social Motion Films — a partnership between deep Amazon commerce expertise and world-class creative direction.
Michael Arking
Co-Founder & President
Social Motion Films · Video Science
E-commerce veteran and entrepreneur with 15+ years scaling brands on Amazon and DTC. Michael leads strategy at Video Science, where he translates real performance data into creative decisions — from keyword intent mapping to variant testing frameworks.
Daniel Cohen
Co-Founder & Creative Director
Social Motion Films
Award-winning commercial film director from the U.K. Daniel brings a cinematic, story-first lens to every brand video — the craft behind the 1,500+ productions that give Video Science its creative range, from stop motion to live action.
Want to see the full creative catalog and production capabilities?
Visit Social Motion FilmsReady to Work with Us?
Start with a video performance audit and see exactly where the opportunities are.
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