Amazon Ad Types
We Make a Huge Difference Across Every Amazon Video Ad Type
From Sponsored Brand Video to Prime Video streaming ads, each Amazon ad type demands a different creative strategy. We know exactly how to optimize every single one.
Own the Search Results with Video
Sponsored Brand Video appears directly in search results — the most valuable real estate on Amazon. When done right, it stops shoppers mid-scroll and drives them to your product or brand store.
But most brands are wasting this placement. They run a single generic video across all keywords, and Amazon penalizes them with higher CPCs and lower visibility.
How we optimize SBV:
Create keyword-specific video variants for each intent tier
Design hooks that match the exact search context
A/B test multiple creative structures simultaneously
Monitor relevance scores and refresh creative before fatigue sets in
Align video messaging with landing page for maximum conversion
SBV Results We've Achieved
Performance lift vs original creative
Reduction in CPC through relevance optimization
Average ROAS improvement
SPV Impact Metrics
Conversion rate increase
Higher engagement vs static ads
Click-through rate improvement
Turn Product Listings into Sales Machines
Sponsored Product Video puts your content right where purchase decisions happen. These ads appear within product listings and search, catching shoppers at the moment of highest purchase intent.
The key is creating video that instantly demonstrates value. You have seconds to show why your product is the right choice — and that requires a very specific creative approach.
Our SPV strategy:
Focus on immediate product demonstration and benefit visualization
Design for sound-off viewing with compelling text overlays
Create urgency through social proof and limited-time messaging
Optimize thumbnail frames for maximum scroll-stopping impact
Test multiple product angles and benefit hierarchies
Retarget and Expand Your Reach
Sponsored Display Video extends your reach beyond search results — onto product detail pages, competitor listings, and even off-Amazon placements. This is where you re-engage shoppers who showed interest but didn't convert.
SDV requires a fundamentally different creative approach. These viewers have already seen your product. The video needs to overcome objections, reinforce value, and create urgency to complete the purchase.
Our SDV approach:
Create retargeting-specific creative that addresses purchase objections
Build awareness videos for top-of-funnel audience expansion
Design competitor-targeting videos that highlight your advantages
Develop category-targeting content for market expansion
Monitor cross-placement performance and optimize per channel
SDV Performance Gains
Growth in Amazon sales
Lower cost per acquisition
Return on display ad spend
Unique audience reach
More touchpoints vs search-only
Increase in brand awareness
Programmatic Video Across Amazon's Entire Ecosystem
Amazon DSP (Demand-Side Platform) lets you reach audiences programmatically with video across Amazon-owned properties like IMDb and Fire TV, plus thousands of premium third-party sites and apps — all powered by Amazon's first-party shopping data.
DSP video is where brand-building meets performance marketing. You're not just targeting shoppers on Amazon — you're reaching them wherever they browse, creating full-funnel awareness that drives them back to your product listings.
Our DSP video strategy:
Create Online Video (OLV) ads optimized for mid-funnel engagement
Build audience segments using Amazon purchase and browse data
Design different creative for awareness vs. retargeting campaigns
Run cross-platform campaigns across Amazon, IMDb, Twitch, and third-party sites
Full-funnel attribution connecting video views to Amazon purchases
Premium Streaming Ads on Prime Video, Fire TV & Beyond
Sponsored TV puts your brand on the biggest screen in the house. These are non-skippable, full-screen streaming ads that play on Prime Video, Fire TV Channels, Twitch, and other premium streaming properties — reaching over 200 million global Prime subscribers.
This is Amazon's answer to traditional TV advertising, but with the precision targeting only Amazon can offer. You can reach audiences based on their actual shopping behavior, not just demographics — and measure the direct impact on sales.
Our streaming TV approach:
Produce broadcast-quality 15s and 30s spots built for the big screen
Target audiences by shopping behavior, lifestyle, and viewing habits
Create interactive shoppable ad experiences for Fire TV
Measure full-funnel impact from ad view to Amazon purchase
Coordinate streaming campaigns with search and display for maximum lift
Where Your Ads Appear
Prime Video shows & movies
Thursday Night Football
Fire TV Channels
Twitch livestreams
NBA on Prime (2025)
Premium third-party CTV
The Video Science Difference
Most agencies create one video and spread it across all ad types. We build a system.
Different creative for each ad type
Keyword-aligned video for each placement
Continuous A/B testing across formats
Performance monitoring per ad type
Full-funnel strategy from search to streaming
Rapid creative refresh cycles
Get a Custom Strategy for Every Amazon Ad Type
Our review covers SBV, SPV, SDV, DSP, and Sponsored TV — showing you where the biggest opportunities are across Amazon's full ad ecosystem.
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