Keyword Intent
Video That Matches What Your Customer Is Actually Searching For
Most brands create one video and run it across every keyword. We build videos that align to the specific intent behind each search term — and Amazon rewards that relevance.
Why Keyword Intent Matters on Amazon
Amazon's algorithm is constantly evaluating your creative. When a shopper searches “organic dog treats for sensitive stomachs,” they have a very specific intent. If your video talks about general dog treats, Amazon notices the mismatch.
The result? Higher CPC, lower distribution, and wasted budget.
We reverse-engineer the search intent behind your top-performing and high-opportunity keywords, then build video creative that speaks directly to what the shopper wants to see.
How We Analyze Search Intent
Map every target keyword to a specific buyer intent category
Identify whether the intent is informational, comparative, or purchase-ready
Build creative briefs that match the intent tier of each keyword group
Measure click-through and conversion rates per intent segment
Continuously optimize based on performance data
How We Measure Keywords
Every keyword in your campaign gets scored and categorized based on real search data.
Intent Classification
We classify each keyword by buyer intent — discovery, comparison, or purchase. Each intent type gets a different creative approach.
Performance Scoring
Keywords are scored based on search volume, competition, current CTR, conversion potential, and relevance to your product catalog.
Opportunity Mapping
We identify the keywords where your current video is underperforming relative to the opportunity and prioritize those for new creative.
Example: Pet Supplements Brand
A pet supplements brand was running one video across all keywords. Their CPC was climbing and sales were flat.
We identified three distinct keyword intent tiers:
- Discovery:“best supplements for dogs” — needed an educational, problem-aware hook
- Comparison:“glucosamine vs fish oil for dogs” — needed a side-by-side benefit video
- Purchase:“buy dog joint supplement” — needed a direct offer with social proof
Result: 67% reduction in CPC and 45% increase in conversion rate within 60 days.
See How Keyword Intent Can Transform Your Campaigns
Our audit includes a complete keyword intent analysis of your current campaigns.
Apply for Your Free Review