Data-Driven Approach

We Treat Amazon Video Like a Math Problem, Not an Art Project

Every creative decision we make is backed by data. We measure keywords, benchmark performance, and optimize based on real results — not opinions.

What We Measure

Our data framework covers every metric that matters for Amazon video performance.

We benchmark your video CTR against category averages and top performers. A 0.5% improvement in CTR can dramatically impact your cost structure.

We track how viewers who click your video ad actually convert on the product page. This reveals if your video is attracting the right audience.

Amazon rewards relevant creative with lower CPCs. We track how creative changes impact your cost efficiency over time.

How much of your video are people watching? Drop-off data tells us exactly where we're losing attention and what to fix.

We score every keyword by intent, volume, competition, and current creative alignment. This tells us where the biggest opportunities are.

Videos decay over time. We monitor performance degradation signals so we know exactly when to refresh creative before it hurts your campaigns.

Research phase: Keyword data drives creative direction, not the other way around

Pre-production: Performance predictions inform storyboard decisions

Production: We build multiple variants from the start for testing

Post-launch: Real-time monitoring and rapid iteration based on results

Optimization: Continuous A/B testing with statistical significance thresholds

Reporting: Clear ROI metrics tied directly to video creative changes

1,500+

Videos analyzed for performance patterns

100+

Brands with measurable performance improvements

20-210%

Range of performance increases achieved

60 days

Average time to see significant results

Our audit delivers hard numbers on where your campaigns stand and exactly where to improve.